https://alannawatson.com Alanna Watson Sat, 14 Sep 2024 16:37:11 +0000 https://alannawatson.com en https://alannawatson.com/Homepage Fri, 07 Jun 2019 19:25:56 +0000 Alanna Watson https://alannawatson.com/Homepage alanna watson https://alannawatson.com/samsung-ai Sat, 14 Sep 2024 16:37:11 +0000 Alanna Watson https://alannawatson.com/samsung-ai samsung ai - can i kick it? an iconic song carries this story of a young guy just trying to make friends in a new city. he uses samsung ai’s translate tool to seamlessly integrate into new groups and ‘kick it’ without missing a beat.&nbsp; the film opened samsung’s unpacked event at the lourve in 2024.&nbsp; https://alannawatson.com/milk-bone-x-only Thu, 24 Aug 2023 15:19:48 +0000 Alanna Watson https://alannawatson.com/milk-bone-x-only milk-bone x only ny - the dog walker collection less catwalk, more dog walk.&nbsp; we partnered with iconic new york streetwear brand to make the fashion world more dog. From treat pouches to poop bags, this collection has everything you need to take your best friend out in style.&nbsp; https://alannawatson.com/milk-bone-more-dog Wed, 30 Nov 2022 17:03:08 +0000 Alanna Watson https://alannawatson.com/milk-bone-more-dog via GIPHYvia GIPHYvia GIPHY https://alannawatson.com/the-boca-raton-retire-for-the-weekend Wed, 12 Jul 2023 19:00:00 +0000 Alanna Watson https://alannawatson.com/the-boca-raton-retire-for-the-weekend &nbsp; the boca raton&nbsp; Boca Raton is famous for being a place you go to retire. But who doesn’t want to retire just a little? For The Boca Raton Resort, we leaned into this coveted life of leisure.&nbsp; <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2029dc2dbca0ae5f86f9260d6a87934675ffc8b98d00b639aa5f7e310316e111/social-security.jpeg" data-mid="184893803" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/2029dc2dbca0ae5f86f9260d6a87934675ffc8b98d00b639aa5f7e310316e111/social-security.jpeg" />&nbsp; &nbsp;&nbsp;<img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d5312fbbb85b35634d54c3aa6e63643a1a3aa511b97045852b52702fd21af47f/ooo.jpeg" data-mid="184893802" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/d5312fbbb85b35634d54c3aa6e63643a1a3aa511b97045852b52702fd21af47f/ooo.jpeg" />.&nbsp; &nbsp; &nbsp;<img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/05679a084a3bceff1dffd1d3f56bfe873cd1d1474bd52a960a74a29ab2801df3/naptime.jpeg" data-mid="184893801" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/05679a084a3bceff1dffd1d3f56bfe873cd1d1474bd52a960a74a29ab2801df3/naptime.jpeg" /> https://alannawatson.com/folgers-bad-reputation Tue, 01 Feb 2022 15:49:11 +0000 Alanna Watson https://alannawatson.com/folgers-bad-reputation folgers&nbsp; <img width="2399" height="1492" width_o="2399" height_o="1492" data-src="https://freight.cargo.site/t/original/i/471f477406af506b58dac4806949752ef99089927f0542fb2992a1503e39297a/FOLGERS_D04_17418_RetouchedMVP.jpg" data-mid="132137486" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/471f477406af506b58dac4806949752ef99089927f0542fb2992a1503e39297a/FOLGERS_D04_17418_RetouchedMVP.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd3d5e8929e70c9456bad47f54a180cce6c20db9be03eb4b8e4b1c43b6ae5cd7/Folgers_Bad_Reputation_63_C08_FR697.jpg" data-mid="132133551" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cd3d5e8929e70c9456bad47f54a180cce6c20db9be03eb4b8e4b1c43b6ae5cd7/Folgers_Bad_Reputation_63_C08_FR697.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2e12c71b752c1f2f33e0a3edeec3fd52647e186bd04b91ac2d376f9c0298042/Folgers_Bad_Reputation_63_C08_FR1332.jpg" data-mid="132137898" border="0" src="https://freight.cargo.site/w/1000/i/f2e12c71b752c1f2f33e0a3edeec3fd52647e186bd04b91ac2d376f9c0298042/Folgers_Bad_Reputation_63_C08_FR1332.jpg" />Hear ‘Folgers’ and you might think of coffee in your grandma’s pantry. Or coffee at a roadside diner. Coffee in a classic commercial about incest? Cue that jingle. But that’s not the real Folgers. Today’s coffee drinkers needed a wake-up call. This rebrand was all about batting down brand misperceptions to show that tiny bags of bougie beans have nothing on ‘The Best Part of Wakin’ Up.’&nbsp; role: creative director&nbsp; Press: Billboard Magazine: Folgers, Trombone Shorty launch new Ad Campaign Featuring a Joan Jett Classic&nbsp; AdAge: Inside Foglers’ Effort to Embrace it’s ‘Bad Reputation’&nbsp; The Drum: Folgers reintroduces itself by embracing it’s ‘Bad Reputation’&nbsp; AdWeek: For a brand refresh, Folgers finds ‘The Best Part of Wakin’ Up” in New Orleans&nbsp; Fresh Website&nbsp; via GIPHYvia GIPHYvia GIPHYvia GIPHYvia GIPHYvia GIPHYvia GIPHYvia GIPHY https://alannawatson.com/park-mgm-las-vegas-love-stories Fri, 28 Sep 2018 17:38:28 +0000 Alanna Watson https://alannawatson.com/park-mgm-las-vegas-love-stories &nbsp; Our Infinity Film Posters: = <img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/0891c2df9cd5482fbd71add2bda8038baf5db1c05820b7c3725e6f1553ff923b/2-ParkMGM-LVLS-ItIsDecidelySo.jpg" data-mid="43954346" border="0" src="https://freight.cargo.site/w/1000/i/0891c2df9cd5482fbd71add2bda8038baf5db1c05820b7c3725e6f1553ff923b/2-ParkMGM-LVLS-ItIsDecidelySo.jpg" /> <img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/ad58c515da7f1407b32c03d0eac433aceefffa7d9171b07512a2b91c544277d9/3-ParkMGM-LVLS-Room802.jpg" data-mid="43954347" border="0" src="https://freight.cargo.site/w/1000/i/ad58c515da7f1407b32c03d0eac433aceefffa7d9171b07512a2b91c544277d9/3-ParkMGM-LVLS-Room802.jpg" /> <img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/10f0d37c030148989f79f02f3f8e7ae08de4f85e51aca4ac9bacc57cad62a4fc/4-ParkMGM-LVLS-TheBigEight.jpg" data-mid="43954348" border="0" src="https://freight.cargo.site/w/1000/i/10f0d37c030148989f79f02f3f8e7ae08de4f85e51aca4ac9bacc57cad62a4fc/4-ParkMGM-LVLS-TheBigEight.jpg" /> <img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/2b8907f2dd9f3391c7128306f339dc2607f00956cce0d0891482238f7bc9da1d/5-ParkMGM-LVLS-NightoftheScorpio.jpg" data-mid="43954349" border="0" src="https://freight.cargo.site/w/1000/i/2b8907f2dd9f3391c7128306f339dc2607f00956cce0d0891482238f7bc9da1d/5-ParkMGM-LVLS-NightoftheScorpio.jpg" /> <img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/01947e3533528ca5bc1dcc57874e9c53a797d45a9bbdb2cafbf3843e27d80d30/6-ParkMGM-LVLS-NoOrdinaryAugust.jpg" data-mid="43954350" border="0" src="https://freight.cargo.site/w/1000/i/01947e3533528ca5bc1dcc57874e9c53a797d45a9bbdb2cafbf3843e27d80d30/6-ParkMGM-LVLS-NoOrdinaryAugust.jpg" /> <img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/061619d531c3fc3a50138b126d99a84a91884d02c81df15039aff8ba325b865d/7-ParkMGM-LVLS-OurInfinity.jpg" data-mid="43954351" border="0" src="https://freight.cargo.site/w/1000/i/061619d531c3fc3a50138b126d99a84a91884d02c81df15039aff8ba325b865d/7-ParkMGM-LVLS-OurInfinity.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/59754ee6fbb70c78a453ad5277b35565d04db2e81afc34b7a78b517abb11e05d/Wildposting-1.jpg" data-mid="43957877" border="0" src="https://freight.cargo.site/w/1000/i/59754ee6fbb70c78a453ad5277b35565d04db2e81afc34b7a78b517abb11e05d/Wildposting-1.jpg" /> <img width="2605" height="1706" width_o="2605" height_o="1706" data-src="https://freight.cargo.site/t/original/i/7c8f99ad7aa227963f67562a9ebdfcf70013b3f0df1249aec7893c4922f3dbe0/LA.D101_PARK-MGM_APPROACH2_091418.jpg" data-mid="43954352" border="0" src="https://freight.cargo.site/w/1000/i/7c8f99ad7aa227963f67562a9ebdfcf70013b3f0df1249aec7893c4922f3dbe0/LA.D101_PARK-MGM_APPROACH2_091418.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/fb5a7243327ef6433dca3ea46828d21eaf74facef354c9c18ce683448b7b115e/unnamed-1_o.jpg" data-mid="43954354" border="0" src="https://freight.cargo.site/w/1000/i/fb5a7243327ef6433dca3ea46828d21eaf74facef354c9c18ce683448b7b115e/unnamed-1_o.jpg" /> role: creative directorcco: cameron farralley gcd: heather pieske senior art director: paul rafaelleart director: sophia mooredesigner: krissan pattugalan press highlights indiewire dazed nylon flaunt adage adweek creativity online: editor's pick, most popular awards: cannes shortlist&nbsp;one show bronze pencil for branded contentwebby nominee for best short form content and best art direction aicp shortlist for branded content innovation https://alannawatson.com/weedmaps-museum-of-weed Mon, 03 Jun 2019 17:34:01 +0000 Alanna Watson https://alannawatson.com/weedmaps-museum-of-weed worked to pitch and concept the museum of weed with la-based company, weedmaps.&nbsp; the museum opened in west hollywood august 5th 2019. the immserve installation focused on education of cannabis use in the united states from the prohibition era to the widespread legalization and medical advancements of today. each room was meant to walk you through the culutral and political climate of the decades before an interactive display of the advancements in science for medicinal purposes. also, there was merch. <img width="1320" height="660" width_o="1320" height_o="660" data-src="https://freight.cargo.site/t/original/i/ad7555dd531c5719e2518b8da78b6fcec5a0ba44bae9d36f4dc6fe7539b695b5/highsandlows.png" data-mid="48141907" border="0" src="https://freight.cargo.site/w/1000/i/ad7555dd531c5719e2518b8da78b6fcec5a0ba44bae9d36f4dc6fe7539b695b5/highsandlows.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/fbe616e354c1170b91e2a84d17c7df7be2c4fd653e462a6930811c8ac08e1d3b/timelines.jpg" data-mid="48141905" border="0" src="https://freight.cargo.site/w/1000/i/fbe616e354c1170b91e2a84d17c7df7be2c4fd653e462a6930811c8ac08e1d3b/timelines.jpg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/8d7b3a12ba4043624d49dbacc91030691cdc42135ab3ac7d39bff75f556d860b/dennis.jpg" data-mid="48141908" border="0" src="https://freight.cargo.site/w/1000/i/8d7b3a12ba4043624d49dbacc91030691cdc42135ab3ac7d39bff75f556d860b/dennis.jpg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/cc51a2e7e71809c1c00ee0bbffe4ebb8b69e9b315c48e8abe3b79521094513f4/merch.jpg" data-mid="48141906" border="0" src="https://freight.cargo.site/w/1000/i/cc51a2e7e71809c1c00ee0bbffe4ebb8b69e9b315c48e8abe3b79521094513f4/merch.jpg" /> visit: https://themuseumofweed.com/ follow&nbsp; on ig: @themuseumofweed press: adweek, and adweek again variety thrillist page six&nbsp; dope magazine nbc la https://alannawatson.com/urban-decay-pretty-different Wed, 31 Jul 2019 22:01:49 +0000 Alanna Watson https://alannawatson.com/urban-decay-pretty-different <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/603f1934c438c78340e56667beb130a3d92b57fdaba8efe7532725dd80a32fd3/prettydifferent.jpg" data-mid="48106854" border="0" src="https://freight.cargo.site/w/1000/i/603f1934c438c78340e56667beb130a3d92b57fdaba8efe7532725dd80a32fd3/prettydifferent.jpg" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/a04303cab386133cf8b16400e8ab9a7f6d633210714cecfc525dbcca18955b02/cl.jpg" data-mid="48106934" border="0" src="https://freight.cargo.site/w/1000/i/a04303cab386133cf8b16400e8ab9a7f6d633210714cecfc525dbcca18955b02/cl.jpg" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/b05dc40786edb460372b15a7078003f09b1606986caf3853d78525e97d90e5cc/ezra.jpg" data-mid="48106933" border="0" src="https://freight.cargo.site/w/1000/i/b05dc40786edb460372b15a7078003f09b1606986caf3853d78525e97d90e5cc/ezra.jpg" />the iconic beauty brand urban decay burst onto the scene in 1996 with a provocative message against the beige and pink world of beautiful blonde models that plagued the industry. over two decades later, their message was the same, but it needed a little refresh. we worked to craft a distopian beauty future where individuality was the only cure to makeup monotony. starring five global citizens, this is “pretty different”. press:&nbsp; dazed elle the cut&nbsp;ad age&nbsp; campaign highlights:1B global Impressions 250 global press storiescombined 4.2M video views across citizen social channels&nbsp;the most positively reviewed campaign in ud history (99% positive sentiment)the most youyube video views on embargo day of any campaign in ud history (100k) https://alannawatson.com/playstation-days-of-play Tue, 06 Jun 2017 18:37:18 +0000 Alanna Watson https://alannawatson.com/playstation-days-of-play summer’s in full swing but no one is around to enjoy it thanks to playstation. creativity